Author

Lily Ruaah

Lily has been writing since she was 10 years old. Her first published content was a Tracey Beaker fanfiction which she distributed in the school playground.

5 minutes

December 15, 2022

Be bolder: Using humour in your B2B marketing

7 minutes

October 28, 2022

Don’t get ghosted: how to write a killer follow-up email

Demand generation

7 minutes

October 12, 2022

A beginner’s guide to demand generation

News and awards

2 minutes

September 16, 2022

Watch this screen

8 minutes

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

5 minutes

August 18, 2022

Are my open rates a lie?: False opens in Gmail